Case Study: Fionnbhárr Toolan, Belfast

With the home gym market continuing to grow – with over half the population opting for home workouts instead of going to the gym - we have seen an increase in clients looking for a garden room dedicated to at-home fitness.

One of these is four-time kettlebell world-champion, Fionnbhárr Toolan.

Fionnbhárr is the owner of Virtu Belfast, an elite level semi-private coaching company in the heart of Belfast. Every method of their programming is individualised to suit the personal goals of their clients, and due to the bespoke and personal nature of the training, Fionnbhárr decided to contact us. He was looking for a space to train himself but also film content for his clients.

Previously, Fionnbhárr leased premises for his gym where he trained local clients, incurring large overhead costs and limited himself to those who could conveniently travel to the gym. Since getting his Yardbox, he has a lot more flexibility, has lowered his monthly costs and grown his client base globally by having a location to develop online videos that can be accessed by people anywhere, anytime. Fionnbhárr can also carry out online virtual 1:1 training live from his Yardbox with his global client base.

To ensure we were giving Fionnbhárr what he needed, we worked with him to create his custom home gym. With high ceilings to give him room for lifting weights overhead, a durable reinforced concrete base for dead-lifting and dropping heavy weights and high-quality equipment supplied by BLK BOX. This gym also has large sliding doors for maximum lighting, essential for content creation.

At Yardbox, we were able to provide Fionnbhárr with the space he needed to grow his business. If you are looking for your own home gym, or if you are a personal trainer similar to Fionnbhárr, get in touch today to find out more about what we can do for you.